Entrepreneurial Marketing: Getting Noticed on eBay and Beyond
by Stuart Lisonbee, Doba Education Specialist

Search for a product on eBay or any number of other online marketplaces, and you're likely to find yourself inundated with product listings that look pretty much the same. All things being equal, you're going to click the item offering the lowest price, right? Or maybe you weigh price and trustworthiness, and you order the product from the big-name retailer that offers the lowest price. After all, when prices are comparable, why would you risk ordering from an unknown merchant?

It's tough to admit, but that's pretty much how online shoppers arrive at their purchase decisions. To encourage shoppers to break that routine, give them a reason to buy from you. Reach out to them to attract their business, brand yourself as the product expert, and prove to customers that you're as reputable as the Amazon's and Wal-Mart's of the world. This article shows you how to take an entrepreneurial approach to marketing—to pursue business rather than waiting for it to come to you.

Giving yourself a corporate makeover

People prefer to buy products from a company rather than from an individual, so the more you can make yourself look like a legitimate business, the better chance you have of attracting new customers. To give you a more professional look and feel... Read More

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