To make your e-commerce website a success, is like running any normal store-front business:

- Always observe the highest ethics in your business dealings. Repeat customers and referrals are indispensable. Few things are more important than building and maintaining a good reputation. If you stretch the truth related to the product's features and/or service, you might make a few sales, but eventually buyers will realize that you cannot be trusted and your reputation will suffer.

a.) Provide correct descriptions.
b.) Always keep to the promised shipping times.

- Make the page intuitive (simple to navigate) and keep to a minimum number of clicks needed to perform a transaction.
- Payments should allow online transactions using a credit / debit card or even Paypal if possible. Include a module that will calculate shipping to enable the transaction to be completed in a single visit.
- A high level of security for your payment function is imperative.
- Give enough information on the products. Avoid, if possible, a typical user needing to "click for additional details" by providing sufficient information on the product landing page.
- Display only the highest quality product images. Provide thumbnails to avoid long download times, or split the products into smaller groups or pages.
- Make your site easy to understand by search-engines. Hire an expert if help is needed to accomplish this.
- Do not share users' email addresses if you promised that you would not. If you promise users not to put them on a mailing list, then do not start emailing them! (See rule no. 1)

• You do not want a reputation of spamming. Use only an opt-in opt-out (or double-opt-in opt-out...) email lists and immediately accommodate users who want out.

  Stephen Grisham, Sr. is a copy writer for InfoServe Media, LLC. InfoServe Media is a Houston website design and web hosting company. If your site is already designed and you just need a few changes or additions, InfoServe Media also performs expert website maintenance.